How to Create Data-Driven Content Strategy

Reading Time: 5 minutes It’s not just a buzzword — it’s the cornerstone of content marketing. The internet is getting flooded with new content every day. The big fish, the small fish, you and your competitors are all producing and sharing content. And as the web gets saturated with content, the amount of impact each of those content pieces makes dwindles.  If you want your content to succeed, it…

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How to Bring Your Blog from Page 2 to Page 1 on Google

Reading Time: 7 minutes Form the cornerstone of your SEO strategy with these 5 overlooked tips #1. Find out who’s doing it best (and do it better) The best way to deal with your competition is to do what they do better.  It’s not a novel idea in the content marketing world. In fact, Brian Dean at Backlinko has his own method that he calls the Skyscraper Technique.  Whatever…

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How to Write Content that Actually Gets Read

Reading Time: 6 minutes F-shapes, dwell time and the importance of scannable content Most visitors won’t read your content. At least, not all of it. They’ll read a few sentences, scan the rest, and move on with their lives. It’s a cold, hard reality all content marketers face. Accept it. Embrace it. But don’t think you can’t make your content better. Instead, seek to understand the ways readers consume…

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